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The Oregon Department of Fish and Wildlife calls the Winchester Dam and its 80-year-old substandard fish ladder on the North Umpqua River, the worst manmade obstacle to fish on any river in the state.

The fish ladder is on the wrong side of the of the river and 400-feet from the main flow. The hundreds of leaks in the face of the 450-foot dam create so many “false-attractants”, wild migratory fish have a hard time finding the fish ladder, let alone passing through it. The 17-foot dam is too high for fish to jump. Fish migrating downstream go over the lip of the dam and are injured by falling on the bedrock below.

The North Umpqua is known as the number one steelhead stream in North America—and some say, in the world. But, as these graphs indicate, fish counts at Winchester Dam are in a steady decline.

But Greg Huchko, ODFW’s senior fish biologist in the Umpqua Basin, does not consider these diminishing fish counts out of the ordinary.

Huchko’s perception is affected by what is called “Shifting Baseline Syndrome.” Readers will remember that Huchko was fortunate that he didn’t lose his job as a result of the so-called “repairs” of Winchester Dam August 2023, when more that 550,000 Pacific lamprey were senselessly slaughtered on Huchko’s watch. According to ODFW, he was charged with shutting down Winchester Water Control District President Ryan Beckley’s dam “repairs” if ODFW’s permit was violated. Inexplicably, Huchko failed to intercede.

Like most of the biologists in his generation, Huchko’s blindspot is his inability to recognize that the low fish counts that he considers “normal” would be consider highly abnormal by biologists in his father or grandfather’s generation.

Greg Huchko, ODFW senior biologist in the Umpqua Basin holding a Pacific lamprey.

Since the arrival of the first European colonists on this continent four hundred year ago, 95% of North America’s old growth forests have been destroyed. In those four centuries, more than half of planet Earth’s topsoil has disappeared.

According to a 2015 report published by the World Wildlife Fund (and reviewed by the Zoological Society of London), between 1970 and 2015, populations of terrestrial vertebrates— mammals, birds, reptiles, amphibians, and fish – declined by 58%.

Tuna, mackerel, and bonito populations declined by 75%.

But of particular interest, this study found that populations of species that live in freshwater lakes and river systems like the North Umpqua River, have declined by 81%.

These startling statistics are corroborated by a 2006 study by Dr. Boris Worm of Nova Scotia’s Dalhousie University, published in the peer-reviewed academic journal Science, that predicted at least a 90% decline in all commercially fished species by 2048.

Dr. Daniel Pauly is a French and Canadian citizen educated in Germany. He is a marine biologist at the Institute for the Oceans and Fisheries at the University of British Columbia.

Dr. Daniel Pauly

In 1995, Dr. Pauly identified a phenomenon which he called “Shifting Baseline Syndrome.”

Dr. Pauly explained that “each generation of fisheries scientists accept as a baseline the stock size and species composition that occurred at the beginning of their careers, and uses this to evaluate changes.”

One is reminded of a popular urban legend that a frog dropped into a pot of boiling water will immediately leap out. But if you put the frog in a pot of cold water and slowly apply heat, the frog won’t notice the gradually rising water temperature and will remain in the pot until it boils to death. 

In the world of advertising and marketing, the allegory of proverbial frog is often cited. A new product has to be introduced gradually, over an extended period of time, to successfully capture the market. This extends into the realm of human psychology. We’re generally more accepting of new ideas and changes that creep up on us slowly, even if they ultimately diminish our quality of life. 

Sixty years ago, beer and soft drinks were sold in five cent deposit bottles made of glass. So-called “recyclable plastics” had not yet been invented. Now a plastic garbage patch twice as large as the state of Texas in the Pacific Ocean is known as the Great Pacific Garbage Patch.

In the 1980s, old timers spoke of the good old days when the salmon were so numerous, “you could catch ‘em with a pitchfork.” They remembered when hundreds of thousands of pounds of salmon were harvested at the Winchester Dam on the North Umpqua River.

Now, the fish populations in the North Umpqua have so diminished, ODFW often has to limit the take or close the fishing season.

Psychologists refer to this phenomenon as “environmental generational amnesia.” It has been described as “a gradual change in the accepted norms for the condition of the natural environment due to a lack of experience, memory and/or knowledge of its past condition.”

Dr. Pauly’s Shifting Baseline Syndrome addresses the gradually shifting perception of what is “normal” – how each successive generation of fisheries biologists embraces increasingly diminishing expectations of (and reference points for) the depletion of fish populations and the degradation of aquatic habitat.

Perhaps this explains the widespread increasing tolerance to fish stock declines over several generations of scientists.

In other words, the baseline understanding of what a healthy ecosystem should look like degrades with each successive generation. The individual reference points used by young biologists are based of the increasingly declining state of the fisheries at the time they begin their careers.

Consequently, each generation develops ever lower standards for fish populations, water quality, and environmental standards. It is, in fact, a race to the bottom. 

With the collapse of fisheries worldwide from overfishing, clearcutting, agricultural runoff, climate change, and pollution, each new generation of scientists embraces the increasingly worse environmental conditions that ultimately dictated their perception of what is normal.

The psychological and sociological phenomenon of the Shifting Baseline Syndrome is now recognized as one of the most pervasive obstacles to addressing the environmental problems of the twenty-first century. 

And this syndrome is not just relegated to the realm of science. 

Legislators and state and federal agency officials are as hobbled by this syndrome as academics, scientists, and voters. They believe it’s normal to count fewer than two dozen salmon at the same place on the same river where more than 30,000 were counted a few decades ago. These same misguided elected officials think it’s normal (and justifiable) to allow timber companies to spray carcinogenic and endocrine disrupting poisons into watersheds and other drinking water sources, despite the preponderance of evidence that these substances are so deadly and dangerous they are banned in most civilized nations—as long as it’s profitable.

As Masashi Soga and Kevin J Gaston explained in their 2018 article published in the journal Frontiers in Ecology and the Environmentthat without memory, knowledge, or experience of past environmental conditions, current generations cannot perceive how much their environment has changed because they are comparing it to their own “normal” baseline and not to historical baselines.

Masashi Soga and Kevin J Gaston

As laws and regulations are increasingly skewed to benefit corporations — compromising the average citizen’s health and safety — accepted thresholds for environmental destruction are also continually diminished. Each successive generation of children grow up believing the degraded environmental conditions around them are normal. The stories their parents told them about the good old days – when the rivers were less polluted and the fish more plentiful — are merely nostalgia.

That’s why most people don’t even notice that Shifting Baseline Syndrome is occurring right before their eyes — case in point the dwindling populations of wild migratory native fish in the North Umpqua River — the number one steelhead stream in North America.

What their generation has accepted as normal is a severe compromise from that which their parents and grandparents considered normal. 

Too late in life people realize — like the proverbial frog in the pot on the stove— that they’re in boiling water. 

Oregon clearcut on tops deep a slope leaving to narrow a forested buffer zone along the waterway.